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Behind the Scenes with Sambag.

Check out our behind the scenes shots from the Sambag Autumn Winter ’17 campaign featuring our Sambag ladies of the moment, Daisy Davies, Brooke Lockett, Alison Izzo & Melissa Hoyer.

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Brooke Lockett wearing the Jamie biker jacket $580. 
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Melissa Hoyer wearing the Selina blouse $220 & Wagner tux jacket $400. 

Meet the talented dream team, pro makeup artist for Bobbi Brown Alphie Sadsad, hair stylist Keiren Street, photographer Bec Parsons and stylist Meg Gray as they set the tone for the shoot.

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Daisy Davies wearing the Gabrielle sweater $220 & Sarah J Curtis fedora hat $260. Makeup artist, Alphie Sadsad from Bobbi Brown. 
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Daisy Davies wears the Tara round neck sweater $330 & Joan skirt $500. 
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Daisy Davies wears the Tara round neck sweater $330 and Joan skirt $500. Hair stylist, Keiren Street. 
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Daisy Davies wears the Tara round neck sweater $330 & Joan skirt $500. Stylist, Meg Gray & Make-up artist Alphie Sadsad from Bobbi brown. 
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Model and Sambag woman of the moment, Daisy Davies & hair stylist Keiren Street. 

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Daisy Davies wears the Dominique suede jacket $460 & Amber pleated skirt $350. Stylist Meg Grey. 

This season the campaign was shot on Sydney’s North Shore, in the beautiful suburb of Wahroonga. The residence was an exquisite, antique-styled home with a romantic and elegant ambience, the perfect setting for the Autumn/Winter collection.

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Shoot location – Wahroonga residence. 
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Shoot location – Wahroonga residence. 
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Shoot location – Wahroonga residence. 

This Autumn/Winter season, Sambag delivers classic, versatile, investment pieces which will be treasured for Winters to come, taking you through the cooler months with ease and style.

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Behind the scenes shot of the AW17 collection. 

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Meet shoe designer Sarah Johnson, in collaboration with Sam, as she chats to us about her style, career, and of course… shoes!

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Lilly leather & studs flat – $240

WHO OR WHAT INSPIRED YOU TO BECOME A DESIGNER?

My mother and father are both painters. I learned to express myself by drawing alongside them. Paint and creating have always been a part of my life. I knew at the age of 14 I wanted to be a designer. My mother inspired me; she made all of my clothing from the day I was born to the age of 14 when she first taught me how to sew.  

WHAT SPARKED YOUR INTEREST IN SHOE DESIGN?

Barbara Bowman gave me my first opportunity to design before design school. At the age of 16, I walked by her shop window and absolutely fell in love with a pair of shoes — I had to have them. When I spent all of my life’s savings on that one pair of shoes, I knew I had a problem! After buying my shoes, I started working in Barbara’s Ojai boutique as the shoe stock girl. One year later, at the age of 17, she made me store manager. Barbara really believed in me. On my first trip to Italy back in 1984, I was to assist her on a small portion of the Barbara Bowman collection. She showed me what luxury Italian handmade shoes were all about. “The business” — from design, to manufacturing, importing, selling, and then each season starting all over again. 

TELL US ABOUT HOW YOUR CAREER IN THE FASHION INDUSTRY TOOK OFF.

I just up and moved to Italy at the age of 24. After a long trail, with lots of serendipity, I found myself in Milano, drawn into Prada… designing for all 8 different brands, 16 collections per year.

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TALK US THROUGH A TYPICAL DAY.

I love the outdoors; I need the outdoors. It’s a big part of why I moved back to where I grew up — an incredibly beautiful valley in California called Ojai. I live in the sacred space of the Chumash Indians, my home town. A place to be inspired by and to create from. Mornings are the most sacred, meditative, and inspiring creative moments for me. I feel it here more than any other place in the world. For me as a designer, the natural is mandatory to recharge. I am a creator and need to be inspired and moved to create. 

My job is not just sitting around and sketching ideas all day. That is the least part of the job. It’s a thought process and requires lots of follow-up. In Italy, I learned that I have to be open to inspiration throughout the day, wherever I find it. When working with Italian Luxury Brands there is no down time; it almost seems like there’s not even time to think. You need to take in every moment. On a train, a plane, even at the grocery store. In a pet department I drew inspiration from a dog brush. Re-imagined, it became the sole for a group of Miu Miu shoes. 

While you have to be focused and determined in realising your vision as a designer, you also have to be willing to make changes last minute without ego — and most importantly, knowing what changes can be made at which moment in the process. There are the times when one has to wave a magic wand and pull a rabbit out of a hat to make things appear! Then it all comes back to nature again, to recharge that force within me. 

WHERE DID YOU FIND YOUR INSPIRATION FOR THE SAMBAG AW17 SHOE COLLECTION?

I was inspired by the astonishingly beautiful nature of Sydney, Australia — the Opera house, ferry trips, botanical gardens, people-watching, and just hanging out with Sam’s lovely team. Always with my eyes wide open, I can be influenced everyday by anything.

WHAT CRITERIA DO YOU USE WHEN DESIGNING A SHOE?

Proportion and great design. 

WHAT MAKES THE PERFECT SHOE?

Something that is relevant and stays true to the DNA of the brand. 

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WHAT ADVICE WOULD YOU GIVE TO AN ASPIRING SHOE DESIGNER?

Go to Italy. Find your way. Don’t get discouraged. Never give up. Eyes open, speak less, take notes, be willing to sacrifice time no matter what holiday and never have an excuse why the work wasn’t done. Never stop learning. Learn the rules to break the rules.

HOW DO YOU PERCEIVE THE SAMBAG WOMAN?

Sambag is a brand that caters to the business professional women who wears a classic tailored and sporty look during the week, to the girl who rocks the effortless just-rolled-out-of-bed look on the weekends.  Fingers through the hair, a touch of makeup and she looks effortlessly gorgeous!

WHAT DO YOU LOVE MOST ABOUT SAMBAG?

The brand’s global appeal, and the fact that the design is inspired by the nature and beauty of Australia with a flirty, fun, casual approach — something you could easily see on the streets of Paris, Milano, London, New York, Los Angeles, and Sydney!

WHY CHOOSE SAMBAG SHOES ABOVE THE REST?

Sam’s shoes bring fun and excitement to anyone’s wardrobe. They are casual, happy, flirty, and speak a language of their own — not just another boring shoe!

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Lilah eyelet sandal – Khaki – $200 

DO YOU DESIGN WITH A SPECIFIC CUSTOMER IN MIND?

Yes — someone who lives, loves, breathes and wears fashion. Whether it be a teenage girl or an older woman. Ageless. 

YOU HAVE A VERY CLASSIC YET ELABORATE AESTHETIC THAT SHINES THROUGH YOUR WORK. HOW TO YOU INCORPORATE THIS INTO SAMBAG’S AW17 SHOE COLLECTION?

Shoes are the most important part of a woman’s wardrobe — they have the power to make or break the outfit. From jeans and a t-shirt to a designer outfit, the shoe is key. Sparkle always adds a happy, colourful mood — material and shape create attitude. I keep the shapes of the lasts classic and proportioned, and the uppers exciting and fun.

WHAT IS YOUR FAVOURITE AW17 SHOE? 

I love the Britt pointed-toe jewelled flat. A fun shoe with attitude, beautifully executed. 

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WHAT DO YOU LOVE MOST ABOUT BEING PART OF THE SAMBAG TEAM?

Everyone there is committed, passionate, and hardworking — that’s the key to a successful business. It all depends on each of us working together as a unit. Sam sets a positive example for her employees to follow. It’s like a second family you can trust in and always rely on.

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Behind the scenes with Bobbi Brown

We chat with Bobbi Brown pro makeup artist Alphie Sadsad about make-up trends for AW17 and his beauty tips for cooler months.

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WHAT BEAUTY TRENDS WILL BE ON THE RADAR FOR AW17?

Peach and coral tones that add warmth and glow to the skin for the cooler months paired with soft, stained lips.

TELL US ABOUT WHERE YOU FIND YOUR BEAUTY INSPIRATION? 

The rise of social media provides unlimited imagery so that’s where I start.  Working with my global colleagues to hear what’s happening in other parts of the world is important and of course, you can’t underestimate the importance of flicking through magazines or just ‘people-watching’ for a blast of inspiration. 

WHAT WERE YOUR FAVOURITE BOBBI BROWN PRODUCTS USED IN SAMBAG’S AW17 CAMPAIGN?

For the Sambag shoot I was able to use samples of some of our yet-to-be-released products including Art Stick Liquid Lip (launching March) and Dual-Ended Long-Wear Cream Shadow Stick (launching April).  

For a light wash of colour swipe across the lid or lips using your finger or apply straight on for a more intense colour (perfect for evening).  Both products offer quick and easy, long-wearing application and are ideal for everyone from the makeup novice to makeup artists.

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ANY BEAUTY TIPS FOR THE AUTUMN/WINTER SEASON?

Don’t neglect your skin during the cooler months.  It’s easy to remember your skin during the hot summer months, but many people tend to ‘bunker down’ and forget themselves during the cool, covered-up months.  Assess your changing skincare needs for the season and look at adding products that offer targeted skincare solutions to address skin concerns. Keep your skincare and your makeup simple and fresh.

WHAT ARE 3 BEAUTY ITEMS NO WOMAN SHOULD LEAVE THE HOUSE WITHOUT?

1. A touch-up foundation — try either Skin Foundation Stick or Skin Foundation Cushion Compact — both are handbag-friendly and are ideal for touching up throughout the day and into the evening.

2. A multi-purpose formula like the new Glow Stick (launching June) — it’s compact, handbag-friendly and can be used as blush, bronzer and highlighter. Perfect for on-the-go.  

3. Your favourite lipstick — whether you wear a perfect nude, an on-trend coral or a classic red, always keep your lipstick on hand for throughout-the-day touch-ups.

TODAY’S WOMAN IS BUSIER THAN EVER. WHAT IS THE EASIEST WAY FOR HER TO TAKE HER LOOK FROM DAY TO NIGHT?

Go from day to night by adding a little more drama to the eyes with extra, thicker eyeliner along the top lashes and under the eyes.  Keep the line nice and tight by getting as close to the lash line as possible.  Finish the look with extra lashings of mascara (try Eye Opening Mascara to thicken, curl and lift lashes) and a pop of colour on your lips.

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 DESCRIBE THE BEAUTY THEME OF SAMBAG’S AW17 CAMPAIGN?

Stained lips, defined upper lash and natural glowing skin: simple, effortless beauty.

 TREAT YOURSELF! 

Just show this coupon or mention Sambag at your nearest Bobbi Brown counter to receive a complimentary makeup lesson with a trained make-up artist.

Terms & conditions apply.

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Time to cosy up.

Nothing says Winter quite like a cosy knit. This season we have introduced a range of versatile, easy to wear knits, made from a variety of fabrications such as mink, cashmere and wool blends, perfect for the chiller months a-head. 

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*Please keep in mind all our knits are made in an ethical way. All fabrications are cut and combed off the animals & then turned into a yarn. No animals are harmed during the manufacturing process.

Meet the Isobell shrug $280

Made from real mink and cashmere, this versatile knit can be simply draped over your favourite evening dress or worn with jeans over a simple blouse. Available in two classic  colour ways. Ideal for keeping the Winter chills a bay.

Meet the May cardigan $300

Embrace the cooler weather with the May cashmere and wool cardigan. 

Perfect for weekends away, running errands and snuggling up on a cold Winter’s day. It is a must-have and the ideal layering piece. 

The May cardigan is extremely versatile being able to be worn easily over jeans, camisoles, light dresses, the list goes on. 

Meet the Paris Hoodie $300

Back by popular demand, the Sambag Paris hoodie is a favourite amongst the knits. 

Made from a wool and cashmere blend the Paris hoodie is the perfect weekend lounge wear for the cooler days.  

Perfectly worn with jeans, or a simple track pant, complete the look with a pair of our sporty Jada sneakers

Meet the Freja waterfall vest $220

Suave sophistication is the name of the game with this stylish Freja waterfall vest. Ideal for an extra layer of flair to accentuate more simple outfits.

Accessorise with the Indy neoprene bag for the perfect everyday look. 

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Introducing Sarah J Curtis.

We Sat down with Sarah J Curtis -Sydney -based designer and founder of a luxury label specialising in beautifully designed hats-to chat about the inspiration behind her Winter collection and the challenges of a successful business.

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WHO OR WHAT INSPIRED YOU TO CREATE YOUR UNIQUE HATS? 

I came into the hat business by accident. Whilst I was pregnant with my second child, I was diagnosed with melanoma — I then needed constant shade and sun protection. Through a wonderful friend of mine who lives in Ecuador, I started ordering custom-made hats, woven with extra wide brimming for maximum sun protection. You tend to walk everywhere with children. A Panama hat matches perfectly with everyday wear, plus Panamas never seem to date!

WHAT HAS BEEN THE BIGGEST CHALLENGE SINCE THE LAUNCH OF SARAH J CURTIS? 

The biggest challenge is getting the work/family life balance right. I have three children so it’s hectic all day, every day. They’re not the type of children that are happy to sit quietly while doing arts and craft. It’s more like an indoor soccer match down the hallway. I have to wear ear plugs in order to think straight! It can be difficult to immerse myself in my work, ensuring deadlines are being met whilst also juggling the duties of motherhood. What I absolutely love about this business is its creative side. It has become my sanctuary, my escape, my sanity. I honestly could not imagine myself and who I would be without it in my life. 

WHAT INSPIRED YOUR AW17 COLLECTION? 

I grew up in Adelaide Hills and have been scared by the cold ever since. The inspiration for this collection is the idea of “keeping it cosy”. Rich textures in beautiful colours such as olive green, classic indigo, trans-seasonal grey and a black fedora are hand-crafted using only the best Australian Merino wool. I make most of the bands myself. The materials are sourced from all over the world, my favourite being the heavily textured Belgium mohair and Japanese Jute leather. There’s also a fantastic gold leather band in there too.  

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Gabrielle Polo Neck Sweater $220 & Sarah J Curtis Fedora $260. 

WHAT MAKES SARAH J CURTIS HATS STAND OUT FROM THE REST? 

I’d love to think my hats stand out because of their beautiful texture and premium quality. Since last season, I have doubled the ounce of Merino wool used to make each hat. You can really feel the weight and durability in each piece. These hats are made to last you a lifetime. It doesn’t matter if they get wet, dirty with dog slobber or if the children sit on them, they will always pop back into shape, as perfect as before. I have even run my car over them (by accident) and you would never have known. 

HOW WOULD YOU DESCRIBE THE SAMBAG WOMAN? 

The Sambag woman is a classic, stylish and sophisticated individual. She is always well presented from head to toe and dressed appropriately for her occasion!

WHY DO YOU THINK SAMBAG AND SARAH J CURTIS MAKE THE PERFECT SYNERGY?

I have always been obsessed with fabrics and textiles and it’s the fabrics that Sam chooses, along with her beautiful prints, that get me every time! I’m thrilled to be  collaborating with her. I feel the colours and textures of my latest collection work in perfect synergy with Sambag. You will really feel the ‘mood’ in the store.

WHAT IS YOUR FAVOURITE HAT SO FAR? 

I’d have to say the Olive Green Fedora, just because the colour is so unique and the texture in the wool really does make it super cosy.

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Sarah J Curtis Fedora $260 & May Long Cardigan $300. 
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Meet the face of Sambag’s AW17 Collection – Daisy Davies.

Runner-up on Australia’s Next Top Model, Daisy chats to us about her personal style, modelling, her love for Sambag and why it’s her one-stop shop as a younger shopper. 

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Eden Sweater $330, Samantha Skirt $450 & Maxine Studded Bag $260. 

DESCRIBE YOUR PERSONAL STYLE.

My personal style is relaxed whilst being fashion forward, so it’s forever changing. At the moment I love platform sneakers with a washed out pair of ripped jeans and plain t-shirt to match. I like keeping it simple.

WHAT IS YOUR GO-TO OUTFIT?

A fun dress, structured or lose fitting jacket and a pair of staple leather boots — you just can’t go wrong with that combination. 

WHAT DO YOU LOVE MOST ABOUT WHAT YOU DO, AND HOW DID YOU GET DISCOVERED?

I got discovered as a young girl; I’ve always been around the fashion industry from a young age and was noticed by many influential people, but I was never really interested in pursuing a career in fashion until Australia’s Next Top Model.  

What I love most about modelling is dressing up, and being transformed into something I’d never be on a daily basis; it’s such a fun and exhilarating experience.

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Sarah J Curtis Fedora $260, May Long Cardigan $300, AG Jeans $270 & Lilly Leather with Studs $240. 

DO YOU FEEL MODELLING HAS INFLUENCED THE WAY YOU DRESS?

Yes, totally. I never really used to enjoy shopping for clothes in the past, but now being around stylists and designers, it’s like second nature.

WHAT ARE YOUR FAVOURITE ITEMS IN YOUR WARDROBE?

I can’t live without a classic pair of heels. Heels are definitely one of my favourite items — whether it’s wedges, a classic stiletto or block heel, I have a style to suit all occasions and outfits.

WHAT IS YOUR FAVOURITE OUTFIT TO WEAR TO CASTINGS?

I like to keep it simple — a classic black dress paired with a timeless stiletto heel. 

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Selina Blouse with Tie $220 & Samantha Leather Wrap Skirt $450.

HAVE YOU RECEIVED ANY GOOD STYLE ADVICE YOU’D LIKE TO SHARE?

To be honest, I’ve never really received any. Not to sound too presumptuous, but I’ve always had great style!

WHAT ARE YOUR AUTUMN & WINTER STAPLES?

A comfy oversized sweater and suede over-the-knee boots.  

TELL US ABOUT YOUR FAVOURITE LOOK FROM SAMBAG’S AW17 COLLECTION.

I don’t think it’s possible to pick just one, because I would wear all of them on any given day! The collection is amazing and so versatile while still remaining on trend… though I am particularly obsessed with the Amber pleated skirt matched with the Domonique bomber jacket and Arabella velvet platforms. It’s such a feminine look with an edgy twist. 

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Domonique Jacket $440, Amber Pleated Skirt $500, Arabella Platforms $190 & Pepper Suede Pouch $140. 

 WHY DOES SAMBAG APPEAL TO YOU AS A YOUNGER SHOPPER?

Sambag products are stylish, comfortable and affordable. They are items which are classic and of high quality, that will last a life time — which is hard to find from brands aiming for the younger age groups.

WHY DO YOU THINK SAMBAG IS SO DIVERSE, SUITING WOMEN OF ALL AGE GROUPS?

The styles are classic and ageless. Sambag provides the basic pieces every woman needs, for all occasions, shapes and sizes, whether you are in your 20’s or your 50’s.

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Introducing Autumn Winter 17

Sambag’s AW17 collection is feminine and functional combined, creating a ‘tom girl’ sense of understated glamour with masculine undertones in shape and silhouette fused with touches of femininity, keeping it true to the Sambag woman. Earthy hues such as green, brown, beige and navy are featured throughout the collection, with dashes of bright and bold colours like scarlet red and cobalt blue adding life and vibrance.

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Gabrielle Polo Neck Sweater $220, Jo Leather Legging $700, Maxine Studded Shopping Tote $260 & Victoria Leopard Pony Heels $220.

Sam has stuck to her classic styles this season, using a range of beautiful cashmere and woollen knit staples, leather pieces, classics totes, signature ballets revamped in fresh new prints and fabrications.

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Lani Knit $250, Jo Leather Legging $700 & Scarlet Lamb Suede Heel $190.
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Sarah J Curtis Panama Hat $260, Gabrielle Polo Neck Sweater $220, AG Jeans $369, Lola Lamb Suede with Spikes $220 & Bluella Suede Hobo Bag $380.

She has introduced statement styles such as the Britt bejewelled flat, Lilly studded flat, Jamie biker jacket, the Samantha leather wrap skirt and over the top Jada sneakers.

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Lilly Leather & Stud flat – $240 

The inspiration behind the AW17′ collection was Sam’s first trip to New York where she was originally inspired 20 years ago. From the architecture, downtown art scene, New York street fashion, Central Park and markets, Sam incorporated her memories into a classic, chic, versatile collection for Autumn Winter 17’.

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Paris Cardigan $300, Abbie Silk Pants $320, Jada Satin Sneaker $150 & Bluella Suede Hobo Bag $380. 

The campaign was shot on Sydney’s North Shore, the suburb of Wahroonga. In a exquisite, elegant home, you would describe it as a antique collector’s dream.

Simply breathtaking.

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We had the pleasure of being joined by four inspiring Sambag women of the moment, whom we interviewed for our profile feature, “Sambag style at every age”.

Melissa Hoyer, Brooke Lockett, Alison Izzo and Daisy Davies talk about their love for the brand, lifestyle, fashion and Sambag’s diversity.  Our model Daisy Davies brought the collection to life alongside the dream team; stylist Meg Gray and photographer Bec Parsons.

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From left – Photographer Bec Parsons, centre – Model Daisy Davies (Runner -up on Australia’s Next Top Model) & right – Stylist Meg Gray.
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From left – Photographer Bec Parsons & centre – Brooke Lockett (Ballerina in the Australian Ballet).

This Autumn/Winter season, Sambag delivers classic, versatile, investment pieces which will be treasured for Winters to come, taking you through the cooler months with ease and style.